Date : Tue, June 28, 2016

“Made in the USA” is a strong driver of purchase decisions – second only to price. Hear from Tony Rogers Walmart’s Chief Marketing Officer, and Matt Kistler, SVP Walmart Global Customer Insights and Analytics, as they discuss how consumer perceptions of your brands and items are impacted by the Made in USA label. This session will focus on customer insights and how Walmart and Suppliers are communicating to our customers, and how you can engage with Walmart thru the marketing of your products.

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