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Have an American Product? Apply Now for Walmart Open Call, and Your Shot at the American Dream.

March 21, 2019
By Cindi Marsiglio, Walmart vice president for Merchandising Services and U.S. Manufacturing

Do you have a product made, sourced or grown in the U.S. that belongs on store shelves across the country? Well, Walmart is serving up a chance at the big break you’ve been looking for. Now through April 30, we are accepting applications for our 6th annual Open Call for products that support American jobs and we couldn’t be more thrilled about this year’s event!

While finding products that fulfill the needs of our customers is a year-round focus, Open Call is especially exciting. It’s a two-day event for our buyers to meet face-to-face with entrepreneurs with one goal in mind: buy more American products.

Through hundreds of meetings with our buyers, we make it easy for supplier hopefuls to showcase their products and potentially get them in the hands of millions of Walmart customers. During Open Call, companies large or small and from all corners of the country have a shot at the American Dream.

So why do we hold this event? It’s simple: At Walmart, we believe that supporting American products and American jobs makes sense for our customers, our community and our company. We’re leading the way through our commitment to purchase an additional $250 billion in products made, sourced or grown in the U.S. by 2023. Our sixth annual Open Call underscores that commitment and helps us make a difference on an issue our customers care about.

Last June, more than 350 businesses lined the halls to meet with our buyers in hopes of landing the deal of a lifetime. Many have moved to the next step, including:

Last year’s event included nearly 600 meetings with pitches for a wide range of products, including toys, clothing, natural health and beauty aids, and food. Just as impressive was the large number of organic offerings we saw presented. That speaks volumes to these prospective suppliers’ intent to align with the company's mission to provide more sustainable products.

Participants traveled from 46 states, the District of Columbia and Puerto Rico. More than half of all businesses attending Open Call self-identified as diverse, including nearly 25 percent identifying as women-owned.

Will you be next? We sure hope so!

If you’re as excited as we are about this year's Open Call event, join the conversations on social channels using #WalmartOpenCall and #USJobs. If you’re hoping to attend this year’s Open Call for a shot at the American Dream, apply now!