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Walmart Helps Customers Light Up Black Friday 2018

Press Kit

BENTONVILLE, Ark. – Nov. 22, 2018 – Walmart shared the following statement on how the company delivered on its Black Friday plans for customers.

"Black Friday is still the best shopping day of the year, and this year was no exception for Walmart. Traffic was steady all night long in stores across the country as customers took advantage of our great deals. And because our approach to inventory was to buy deep on many of the hottest items, we had more items available at the best prices. Phones, toys, gaming consoles, cookware and TVs were some of the most popular items for customers both in store and online.

Customers also took advantage of new tools to help them shop with ease. The Black Friday store maps in the Walmart app helped prepare many customers for their trip to the store, and within the first few hours of our event in stores, we rang up hundreds of thousands of transactions using Check Out with Me. Additionally, millions of customers shopped Walmart.com as we launched the deals last night at 10 p.m. Eastern time – two hours earlier than ever before.

For so many of our customers, our Black Friday event is an annual tradition for holiday shopping with friends and family. They count on the event and the savings as a part of their celebration, and I want to acknowledge the many hard-working Walmart associates who helped us put on such an exceptional event for customers. It could not happen without our associates. Thank you for all you do to deliver for our customers!”

- Steve Bratspies, Chief Merchandising Officer, Walmart U.S.