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Walmart Unveils Plans for Best Black Friday Yet

Press Kit

Wide Selection of Top Brands and Items at Amazing Prices; Free Coffee and Cookies Before the Savings Begin; Earlier Online Access to Unbelievable Deals

BENTONVILLE, Ark., Nov. 8, 2018 – Black Friday is the best shopping day of the year, and Walmart has plans to make this year’s event incredible for its customers. This Black Friday, Walmart will offer unbelievable prices on the most-wanted items and brands. On top of the huge deals, Walmart is introducing new experiences and tools to make Black Friday store shopping even easier and fun, and bringing Black Friday deals* to customers sooner than ever on Walmart.com.

Key Dates and What’s New This Year

  • Today: 18 Black Friday deals available on Walmart.com*
  • November 21, 10 p.m. Eastern Time: Black Friday deals* start on Walmart.com – two hours earlier than ever
  • November 22, 4 p.m. to 6 p.m. Local Time: First-ever “Light Up Black Friday” party for customers
  • November 22, 6 p.m. Local Time: In-store event begins with new tools for easy shopping, including enhanced Black Friday Store Maps in the Walmart app and Check Out With Me associates

“There really is no bigger or better day of the year than Black Friday; that’s why we are pulling out all the stops to make it a great night for our customers,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re more confident than ever that our customers will find incredible prices on everything on their holiday wish list at Walmart. And with deep availability of these items in our stores and new features like color-coded Black Friday Store Maps in the Walmart app and Check Out With Me, as well as earlier access to the deals online, it’s never been easier for customers to shop – and save – at Walmart on Black Friday.”

Top Brands, More Inventory, Gifts for Everyone – All at Amazing Prices
Starting today, customers can see Walmart’s Black Friday deals by viewing the retailer’s event circular on Walmart.com or in the Walmart app.

Here are just a few of the hundreds of fantastic prices customers will find in stores and on Walmart.com,** with others posted in the Walmart newsroom: iPhone 6 on Straight Talk or Total Wireless: $99 (Special Buy); iPad 6th Generation: $249 (Save $80); Sony PS4 1TB Slim Spider-Man Bundle: $199 (Special Buy); Google Home Hub: $99 (Save $50); HP 15” Touch Notebook $259 (Special Buy); Sharp / TCL*** 65” Class 4K Roku Smart TV: $398 (Special Buy); Hisense 40” Class 1080p TV: $99 (Special Buy); Pac-Man or Galaga Retro Arcade Machine: $249 (Save $50); Xbox ONE S 1TB Minecraft Creators Bundle: $199 (Special Buy); L.O.L. Surprise! Pearl Surprise or Outfit of the Day: $29.88; Ryan’s World Giant Golden Egg: $34.82 (Special Buy); Hatchimals Hatchibabies Foxfin: $34.88 (Special Buy); Hover-1 Liberty Hoverboard: $99 (Special Buy); 6V Ride-On (Variety): $98 (Save $51); Select Kid’s Bikes: $36 (Save $12-22); Bose SoundSport Wireless Headphones: $99 (Save $50); Shark Ion RV700 Vacuum: $179 (Save $90); Instant Pot 8-Quart Pressure Cooker: $59 (Save $40); Tasty 30-Pc. Cookware Set: $99 (Special Buy – Includes Google Home Mini); Boys’ and Girls’ Character 2-Piece Sleep Set: $4.75 (Special Buy); Signature by Levi’s Memory Foam Slippers: $7 (Save $2.98).

With Free Treats and New Shopping Tools, Walmart Hosts the Ultimate Black Friday Store Event


Walmart is throwing its biggest Black Friday sampling party ever to help pump up customers for the best shopping day of the year. Beginning two hours before the event and lasting until the deals begin, Walmart will be giving away four million cups of complimentary coffee courtesy of Keurig and nearly two million free Christmas cookies from the Walmart Bakery, to help get shoppers into the holiday spirit.

To help customers plan their store journey in advance of the event and save time while they shop, the new Store Map feature in the Walmart app will transition to a Black Friday version of the map from 4 p.m. to 8 p.m. local time. Just browse the Black Friday circular on the Walmart app, select an item and its location will appear on the Black Friday Store Map. The Black Friday Store Map will also include pins that direct shoppers to the top eight Black Friday deals.


Additionally, key departments, like toys, electronics, home and apparel, will once again be color coded in the Black Friday event circular, in the Store Map in the Walmart app and on printed maps distributed in stores, as well as in stores on event night with balloons, signs and associates in colored vests. Check Out With Me associates – identifiable with a bright yellow sash – will be placed in key areas of the store.


For Early Birds, Savings Start Now
Black Friday savings begin today on Walmart.com for customers who want to jump-start their shopping. Customers can shop 18 Black Friday deals, while supplies last. Top deals include the Sharp 55” Class 4K Ultra HD HDR Smart LED TV: $299 (Save $200.99); Lenovo Ideapad 330s 15.6” laptop: $349 (Save $30); meShare Wifi Cam: $39.99 (Save $10); Farberware Oil-Less Fryer: $39 (Save $10.99); and Lifetime Adjustable Portable Basketball Hoop: $129 (Save $27.18).


*Offers available while supplies last
**Most deals available online and in stores
***Brands and models vary by store

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.