Retailer Moves Up Additional Offers Typically Found on Black Friday to Pre-Event

BENTONVILLE, Ark. – Nov. 19, 2014 – Walmart just upped the ante once again. For the second year, the retailer is lowering the prices on popular toys, electronics and more to match or beat select Black Friday offers from top national competitors one week early. Walmart’s Pre-Black Friday Event begins Friday, Nov. 21 at 8:00 a.m. and also gives customers an early taste of Walmart’s Black Friday prices by moving up items typically found on Black Friday. 

“The retail environment is incredibly competitive and we know that our customers are looking to us for the lowest prices and great deals all season long,” said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “That’s why we’ve more than doubled the amount of items included in our Pre-Black Friday Event. Combined with our Black Friday weekend, there is absolutely no other place to shop this holiday season.”

Walmart’s Pre-Black Friday Event will kick off on Nov. 21 and run through Nov. 27, while supplies last.

Matching Competitors’ Offers

The retailer will be matching or beating select Black Friday offers from top national competitors on items such as:

  • A 40-inch LED HDTV
  • 60-inch TVs from LG and Sony 
  • A PlayStation 4 offer 
  • Canon Wireless Printer
  • Keurig K-40 
  • KitchenAid Stand Mixer 
  • Select Lego sets 
  • And more…

Walmart will unveil the specific items and prices on this Thursday, Nov. 20.
Additional Savings on Items Typically Found on Black Friday

Also part of the event, the retailer will offer Black Friday-like prices on a variety of items.  Examples include: 

  • Samsung 58” Class Smart LED HDTV – $698 (special buy)
  • Samsung 40” Class LED HDTV with “Frozen Sing-Along Edition” – $298 (special buy)
  • New iPad Air 2 16 GB, WiFi – $489 with a $100 Walmart gift card  
  • Get a $75 gift card with the purchase of the iPhone 6 or 5s
    o   iPhone 6 available for $179 or iPhone 5s for $79 with a two year service agreement on Sprint, AT&T or Verizon
    o   iPhone 6 and 5s available for $0 down for AT&T Next or Verizon Edge customers – plans available in select markets
  • 4-Pc Table Tennis Set – $79 (special buy) 
  • A variety of “Frozen” special buys 
  • Black & Decker 18v 2-Battery NiCad Drill – $69.88 ($20 savings) 
  • Hoover High Performance Bagless Upright Vacuum – $98 (special buy) 

After Walmart’s Pre-Black Friday Event comes the “New Black Friday.” The company’s events begin online Thanksgiving morning with in-store events kicking off at 6 p.m. and 8 p.m. on Thanksgiving Day and 6 a.m. on Friday, Nov. 28 continuing all the way through Cyber Monday. The retailer will offer nine 1-Hour Guarantee items, focused on the top electronics customers want from the most popular brands. For more information on Walmart’s Black Friday offers, please visit    

*Editor’s Note:  Deals are not valid in Alaska, Hawaii , Puerto Rico or Wisconsin.

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our 11,053 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting on Facebook at and on Twitter at Online merchandise sales are available at and  

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