Retailer Lowers Layaway Open Fee from $15 to $5
The following statement should be attributed to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S.:
“When our customers speak up, we listen. Last year, they told us they wanted a holiday layaway program. We brought it back, and it was a success.
This year, they told us they wanted more categories, more time and a different fee structure. And we responded again.
Today, I’m excited to announce that we’re rolling back our Christmas Layaway open fee from $15 to $5. This is a direct response to feedback we received since announcing this year’s Holiday Layaway program. Customers who make their final payment will receive a refund of the $5 fee on a Walmart gift card.
We believe this rollback strengthens our layaway offering. It’s even more attractive to our customers and makes Walmart more competitive in the marketplace.”
For more information, visit http://walmarturl.com/walmartlayaway.
Walmart Christmas Layaway Overview:
Available nationwide Sept. 16 through Dec. 14, layaway at Walmart will give families 90 days to shop, pay and stretch their paychecks further this holiday season. Layaway features at Walmart include:
- An expanded list of eligible categories, including small home appliances and select sporting goods such as basketball goals, trampolines and large exercise equipment. Customers can also use layaway for a broad selection of electronics, toys and jewelry.
- Early layaway access for shoppers who like their local Walmart store on Facebook. Customers simply need to sign up on their local Walmart Facebook page to be able to start their layaway on Sept. 14.
Process, Pricing and Savings
|2011 Layaway||2012 Layaway|
|Days to Pay||60||90|
|Down Payment||10% or $10, whichever is greater||10% or $10, whichever is greater|
|Total Refunded when Completed||$0||$5 (giftcard)|
Individual items must be priced $15 or more, and the total layaway purchase must be at least $50. If the order is cancelled or not paid in full, the open fee is not refunded; however, no additional cancellation fee will be charged. Layaway open fees and refunds may vary by state.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,300 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of $444 billion, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.