“My Local Walmart” Application to Deliver Local Savings, Events and New Products
BENTONVILLE, Ark. and PALO ALTO, Calif. – Oct. 11, 2011 – Walmart listens to its Facebook friends…all 9 million of them. In response to Facebook fans seeking a more local focus from the brand, Walmart is launching more than 3,500 store-specific Facebook pages. The “My Local Walmart” Facebook application will provide locally-relevant information on everything from new electronics to hot Rollbacks, as well as continue to illustrate the brand’s commitment to creating a deeper relationship with people in the communities it serves.
As technology continues to shape the retail experience, the “My Local Walmart” Facebook application now allows shoppers to use social media to track exactly what’s in their Walmart U.S. stores and when, including:
- New Products: from the latest LED-TV to organic dog food, customers can now get updates on products available in their local Walmart.
- Rollbacks: fans will be notified of additional savings on already everyday low prices for items ranging from popular hair care products to favorite cereals.
- In-Store Events: information will be shared for family-friendly events and product demonstrations. For example, in the next few weeks, customers planning their holiday shopping for one of the busiest shopping days of the season – the day-after-Thanksgiving – will be able to print their store map via the “My Local Walmart” application.
“From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers,” said Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S. “Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart.”
“People on Facebook want to connect with the brands that they love,” said Carolyn Everson, vice president of global marketing solutions, Facebook. “Walmart’s new app offers enhanced local interaction at an unprecedented scale to their customers. Walmart continues to put people at the center of their marketing, in this case by bringing relationships to life locally.”
To access the “My Local Walmart” page, Facebook users should visit facebook.com/Walmart then click on the “My Local Walmart” tab. They will then be prompted to input their zip code, “Like” their favorite stores, and click “I’m Ready” to begin receiving the latest local store information. Facebook users’ newsfeeds will be updated approximately twice a week.
Walmart and Facebook will continue to test, improve and add additional features to “My Local Walmart” as users adopt.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,700 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.