Walmart Announces Smart Savings on Smart Phones for the Holidays

Retailer’s One Week Savings Event Offers $100 Gift Card with Purchase of any BlackBerry® Device and Two-year Contract

Attention Journalists: B-roll and Sound Bites Available for Download


BENTONVILLE, Ark. (Nov. 11, 2009)
– In another round of its promised weekly efforts to save shoppers more on holiday purchases this fall, Walmart (NYSE: WMT) announced today a one-week offer* starting Saturday Nov. 14 on its full assortment of BlackBerry devices from all four major carriers: AT&T, Sprint, T-Mobile and Verizon Wireless. With the purchase of any BlackBerry at Walmart Wireless and two-year contract from these major carriers, shoppers will receive a $100 Walmart Gift Card at purchase to use on a later transaction on anything in the store, adding more spending “money” to consumer wallets on anything Walmart carries.

“We know customers are very focused on value, and we have promised each week to deliver new savings to help them stretch their dollars this holiday season,” said Greg Hall, vice president Media Services, Walmart U.S. “With our expansion of Walmart Wireless products over the last year, we look forward to providing an exciting offer on our BlackBerry assortment and give cellular customers an extra boost on holiday needs.”

Cellular devices that help consumers stay connected with email, photos, music, and video, and offer new functionalities and greater memory continue to attract shoppers. According to research group Canalys, smart phones continue to shine as one of the brightest spots of the technology industry, with shipments growing despite the recession.1 In addition, price continues to be a key decision factor in the purchase of a cell phone device.2

Starting Saturday, Nov. 14 at 8 am through Nov. 20, customers will receive a $100 Walmart Gift Card with the purchase of any of the following BlackBerry devices with a two-year contract, at Walmart’s every day low prices:

  • AT&T Curve 8310
  • AT&T Bold 9000
  • Sprint Curve 8330 (Red & Titanium colors)
  • T-Mobile 8520 (Black, White, and Frost)
  • T-Mobile Pearl 8120 (Emerald)
  • Verizon Storm
  • Verizon Storm II

This smart phone savings event is nationwide at all Walmart stores at Walmart Wireless departments.** Walmart Wireless associates can help customers select from products and services available in their area and activate their new phone within minutes of selection. Customers can use their $100 Gift Card on the same day or save it for other purchases needed through the holiday season.

A special online offer will also be available online at Walmart.com (www.walmart.com/wireless), providing customers who purchase these BlackBerry devices online with a two-year contract a $100 Walmart.com eGift Card that will be emailed in four to six weeks.

Shoppers can find more information about Walmart's weekly holiday price events and savings this season by going to www.walmart.com/holidaysavings or to www.facebook.com/walmart.

* Event dates Nov. 14 to Nov. 20. Quantities are limited. No rainchecks. Not valid in Puerto Rico or on Walmart.com. Requires two year activation or qualified upgrade.
1 Canalys August 2009 Smart Phones Defy Slowdown
2 According to Yankee Group Research, 2009
** Approximately 3,200 stores nationwide sell and activate post-paid cellular in Walmart Wireless areas


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ATTENTION TELEVISION AND WEB MEDIA

Walmart sound bites and b-roll, supplementing this release, are available for local television and web use.
Interested media can access the full clip at http://walmartstores.com/Video/?id=1438

Details:
Run Time: 1:49 sec b-roll
Description: Images of most recent Walmart exterior and signage, Walmart Electronics department, various BlackBerry devices and carrier logos, customers shopping for phones, soundbites from VP over Walmart Wireless Greg Hall.

Walmart B-roll is also available via Satellite Nov. 11 at 11 am and 3 pm Eastern

Galaxy 18 (123 Degrees WL) KU Digital
Transponder 24A
D/L 12166.5 (H)
Symbol Rate: 6.62 (Data Rate: 8.144)
FEC: 2/3

Available times:
Wednesday, November 11, 2009
11:00am-11:15am Eastern (10:00am-10:15am Central)

Wednesday, November 11, 2009
(3:00pm-3:15pm Eastern (2:00pm-2:15pm Central)

Friday, November 13, 2009
4:00pm-4:15pm Eastern (3:00pm-3:15pm Central)

Questions, interviews or access to film in stores: Call Walmart Media Relations 800-331-0085.

About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.