Date: November 23, 2007
What: Price-conscious customers arrive in the early morning hours to shop Wal-Mart for Black Friday deals
Visuals: Customers taking advantage of “Black Friday” specials inside the store
Hottest-selling “Black Friday” items
Sound bites with customers/Wal-Mart staff
Wal-Mart expands its traditional “Black Friday” shopping event to three days of deals starting with online specials Thanksgiving Day at walmart.com, followed by huge savings Friday morning from 5 a.m. – 11 a.m. Examples of “Black Friday” circular savings in Wal-Mart stores offered Friday, 5 a.m. through 11 a.m. include: Polaroid 32 inch LCD HDTV - $448 ($100 savings), Polaroid 42 inch LCD HDTV - $798 ($400 savings), Sony Cybershot Camera (7.2 MP) - $79.87 ($50 savings), 8 inch Digital Picture Frame - $49.84 ($50 savings), Garmin Street Pilot c330 GPS - $128.88 ($50 savings), Select Toys for just $10. Beginning Saturday, Nov. 24, at 8 a.m., shoppers can grab savings on a totally new set of “Secret In-Store Specials” available while supplies last through Sunday. In addition, many items advertised in Wal-Mart’s Black Friday circular are also available through Saturday.