Wal-Mart Surpasses Goal To sell 100 million compact fluorescent light bulbs Three Months Early
Bentonville, Ark., Oct. 2, 2007 – Wal-Mart Stores, Inc. (NYSE: WMT) today announced it has surpassed its goal to sell 100 million compact fluorescent light bulbs (CFLs) by the end of 2007. Over the lifetime of the CFLs, Wal-Mart estimates that these energy-saving bulbs will have the effect of taking 700,000 cars off the road, or conserving the energy needed to power 450,000 single-family homes.
“Selling 100 million CFLs in such a short timeframe is a significant achievement on behalf of our customers,” said Andy Barron, Wal-Mart senior vice president of hardlines merchandising. “In reaching this goal, we are grateful that our customers and members have seen the economic and environmental benefits of CFLs. With their support, we can continue to have a positive impact on the environment with energy-saving bulbs and other affordable, eco-friendly products at Wal-Mart and Sam’s Club.”
The 100 millionth CFL purchase serves as a milestone for Wal-Mart and its customers on the road toward a sustainable future. The company is dedicated to its ongoing commitment to educate consumers about CFLs and other environmentally friendly products.
By changing the bulbs in an average house to CFLs, customers can save up to $350 per year, easily making back the cost of the bulbs. Surpassing the 100 million bulb goal demonstrates a monumental increase in CFL sales this year, due to a company-wide commitment to promoting the energy-saving bulbs with associates, customers and members. Throughout the year, this commitment has included efforts to:
- Introduce a private label CFL at Wal-Mart under the Great Value brand that retails at four bulbs for the cost of three regularly priced brand name CFLs;
- Offer online orders at both www.walmart.com and www.samsclub.com, and put an online savings calculator on the Sam’s Club Web site;
- Increase shelf space, offer more selection and move bulbs to eye level for easiest access;
- Install interactive displays in select Wal-Mart stores to allow customers to compare qualities and styles, and demonstrate the potential savings associated with each type of CFL;
- Work with manufacturers to lower the mercury content of the CFLs sold at Wal-Mart stores and Sam’s Clubs, making them safer and more efficient; and
- Partner with Yahoo!, Lawrence Bender, the Department of Energy’s ENERGY STAR program, Environmental Defense and hundreds of others on the 18Seconds movement to promote energy efficiency.
“We love the CFL and see the power this product has to unite consumers in the struggle against climate change. It makes sense for our customers because it saves them money and helps them live better,” said Andy Ruben, Wal-Mart vice president of strategy and sustainability. “This year’s incredible sales show that our customers make good choices when presented with products that are right for their families and the environment, and recognize that massive change is possible if each person commits an act as simple as changing a light bulb.”
Wal-Mart launched the campaign to sell 100 million CFLs last fall in an effort to introduce customers to more energy-efficient products and help them save more than $3 billion on their utility bills. Since each bulb can save as much as $30 in home electricity costs, with Wal-Mart’s multiplier effect, the company knew the cost savings and environmental benefits would be significant.
“Our members have really responded to this product and have seen the value in switching their homes and businesses to CFLs,” said Greg Spragg, executive vice president of merchandising and replenishment, Sam’s Club. “Almost half of Sam’s Club’s CFL sales this year have been to our small business members and we thank them for their support. A typical small business can save as much as $1,325 per year in energy costs by switching to energy-saving CFLs. We would like to see all of our members realize those savings.”
During the 100 million bulb campaign, the five states with the highest CFL sales were Texas, Florida, California, Illinois and Ohio. For state-specific energy savings information, please visit www.walmartfacts.com.
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.